Stay in the LOUPE

Our July/August issue marks L&NW’s annual foray into all things Labelexpo. However, this year’s preview will look a little different as we prepare for the inaugural edition of LOUPE. For the first time in more than 40 years, the industry’s premier label and packaging show will have a different name. A new name will also bring a new look. 

LOUPE Americas will, of course, emphasize labels. But the trade show will put a spotlight on segments that serve as additional revenue opportunities for label converters. Folding cartons, flexible packaging, and shrink sleeves will see a rise in prevalence. Not only will the event see a refresh, our pages will too. 

L&NW’s LOUPE previews – published annually in our July/August and September issues – will feature content unfamiliar to the regular reader. Products that are synonymous with folding cartons and flexible packaging, among other areas, will grace our pages. In years’ past, those products may have been omitted. New exhibitors will bring their equipment to the Americas in 2026. Plus, many of the usual suspects will highlight equipment that they historically would have left back at their headquarters.

For those wondering about the shift, Duane Pekar, president and CEO at Mark Andy, offers his insight. “The definition of a label converter is expanding,” he states. “Growth is increasingly coming from adjacent applications such as shrink sleeves, pouches, cartons, and other specialty formats. That shift is driving demand for flexible production platforms that can manage greater complexity without increasing operational burden.”

In addition to extensive LOUPE Americas coverage, readers can expect information on all the latest industry trends. The annual Mid-Year Economic Report (page 46) will delve into some of the themes that will no doubt be explored in the halls of the Donald E. Stephens Convention Center in Rosemont, IL. Automation and AI have been highlighted like never before, especially as the industry grapples with a labor shortage. Digital and hybrid printing and sustainability are among the other pressing topics.

Much like Labelexpo saw a refresh, our industry could see similar. Automation and AI have the potential to reshape the landscape of label and package printing. Brands want high-quality products faster than ever before, and these technologies will play a pivotal role. 

Meanwhile, updated regulations and legislation are pushing labels further toward a circular future. Sustainability, which remains one of the industry’s most vital issues, will see an increased presence throughout label printing shops – and on the LOUPE Americas show floor. 

In the pages that follow, industry experts share their insights on what the future of labels and packaging might look like. Meanwhile, leading companies highlight what they’ll be bringing to Chicago in September. Follow along to remain in the LOUPE.

Greg Hrinya, Editor
[email protected]